Hello
I’m a Brazilian brand and visual designer based in Alberta, Canada, with over 10 years of experience creating visual identities, brand systems, and thoughtful design experiences.
My journey has been shaped by curiosity, adaptability, and a constant interest in how design influences the way people see, understand, and connect with the world around them.
My Journey
FROM BUSINESS TO DESIGN
Before becoming a designer, I started my career working in administrative and management roles. Those experiences gave me a broader understanding of how businesses operate and shaped the strategic mindset I bring into my creative work today.
I believe design goes beyond aesthetics. It is about communication, intention, and creating visuals that support a story, a purpose, and a meaningful connection.
10+ YEARS OF CREATIVE EXPERIENCE
Over the past decade, I’ve worked across branding, visual identity, editorial design, marketing materials, and visual communication.
Throughout my career, I’ve transformed ideas into structured visual experiences, creating designs that balance creativity, clarity, and purpose.
FROM PRINT TO DIGITAL
My design journey has evolved alongside the way people interact with brands.
Starting with print and identity systems, my work expanded into digital experiences and brand storytelling, exploring how a consistent visual language can create stronger connections across different platforms.
A NEW PERSPECTIVE IN CANADA
Moving from Brazil to Canada in 2021 brought a new perspective to both my personal and professional journey.
Experiencing a new culture strengthened my understanding of communication, adaptability, and the importance of designing with empathy and intention.
CONTINUING TO EXPLORE
Today, I continue working as a freelance brand and visual designer, creating identities and visual experiences while expanding my knowledge of digital design and user-centered thinking.
I’m interested in how strong visual identities translate into digital spaces and how thoughtful design can create experiences that feel natural, clear, and memorable
DESIGN THAT CONNECTS
Whether creating a brand identity, developing a visual system, or exploring new digital possibilities, my goal remains the same: to create meaningful design that tells a story and connects with people.
I bring together strategy, storytelling, and visual exploration to create work that feels intentional, human, and built to last.